STILL OPEN FOR BUSINESS

STILL OPEN FOR BUSINESS
Our attention has been drawn to the spurious allegation circulating round the social media sphere that Innoson Vehicle Manufacturing, @Innosonmotors sacked over 50% of its workforce due to low production and patronage. At first, we initially thought it wise that these allegations don’t worth our response but with a lot of enquiries from our teeming customers and clients, we have decided to state the true position.

1). At no time did we sack over 50% of our workforce or did any form of retrenchment both in our Nnewi or Enugu factory, rather we have engaged more hands to meet the demands of our new expansion activities. We would be hiring an additional 1500 workforce in April. The general public is hereby advised to ignore the rumour of sacking of workers.

We are committed to driving the Nigeria economy forward through industrialization. It’s not an easy mission, but certainly one that we are prepared to put in everything we’ve got to make happen!

2). Furthermore, Innoson Vehicle Manufacturing which is the first wholly made in Nigeria automobile brand is focusing on eradicating tokunbo (foreign used) automobiles from Africa by making durable and affordable brand new automobiles for Nigeria.

To realize this agenda for Nigerians the Chairman of Innoson Vehicle Manufacturing, Chief Innocent Chukwuma has reduced the prices of our Saloon cars to enable Nigerians who are desirous of buying a brand new car be able to afford that.

We therefore urge all Nigerians to embrace this initiative as we are committed in flushing out tokunbo vehicles in Nigeria, just as we did with motorcycles. Our cars all come with full options with automatic transmissions, not manual. So, it’s a gradual process to crashing our prices further.

We still have other factors to contend with that are peculiar to the Nigerian business environment. As manufacturing conditions improve, our goal is to continue passing on the cost savings to our customers thereby driving our prices lower. This is a journey…these are our 1st steps, not the last. We will get there as we did with motorcycles!

PS.

We are now trending on twitter, follow @InnosonMotors and join the conversation with the hashtag ‪#‎MadeInNigeria

Cornel Osigwe ANIPR,
Public Relations and Media Consultant
Innoson Group

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25 comments

  1. January 25, 2016 at 12:32 pm
    Aboyim Chidozie

    This is the best thing to happen to Nigeria. I suggest you strategically relocate or set up one factory outside the south east preferably in Lagos to ensure the company is embraced by all.

  2. January 26, 2016 at 10:19 am
    Chinonso Okonkwo

    I’m now relieved,since I read that bad news of closing down, I have not been settled. This news have made my day. Keep it up IVM.

  3. January 26, 2016 at 12:05 pm
    Dotun Kola-Olaleye

    Significant presence needed in Lagos. After sale service, customer service, test drive, financing options etc

  4. January 26, 2016 at 4:12 pm
    bomoalbertoguara

    Good to know that it is false alarm.But my beef is this:the Innoson brand does not have the kind of market presence that should do the brand good.Little or no advertising is leaving the competition have a field day with marketing communications.Innoson should also niche its play rather than be everything to every body.’POSITIONING’.I want to see Innoson dominate the Nigerian market in the no distant future particularly in the lower end market but this will depend on a cluster of factors,number one being financing.You need to come up with a financing option with any of the leading banks.Do test runs of some of your offerings,do sponsorship of an automobile related activity that pushes the brand into the Nigerian consciousness.All in all,Innoson needs to do more in the area of promotions and corporate advertising.So that as the economy rebounds,Innoson will position for greater market share.Toyota is your number one competition.I am sure you guys know this,so go after them.We need to see more IVM’s on the road across Nigeria.

  5. January 27, 2016 at 9:43 am
    Uche

    You need to set up a factory in the west, lagos preferably. People still see you guys as a company solely built to serve those in the east, i mean like a biafra thing.
    If you want to be embraced by all, you must open a factory outside the east.

  6. January 28, 2016 at 6:53 am
    Consumer

    I think it is a nice news. I do not know how the lack of a factory in Lagos would stop anyone from patronising a Nigerian brand, except, of course we are tribalistic. If Nigerians could go to Cotonou to buy all sorts including cars how difficult is it to patronise a company in SE? Just some hours away from Lagos. I don’t get it.

    Lagos is over populated because there are no meaningful development in other places equal to that of Lagos. For the same reasons you are asking them to relocate, that is how every company is feeling that outside Lagos they cannot be successful. Please let’s discountenance such idea and expunge it from our minds. if the company follows other advice here like advertisement, finance option etc. It will do well. By the way they have an outlet in Lagos.

  7. January 28, 2016 at 7:09 pm
    Jesusgirl

    How many yorubas open company in the east? Sir where u start is ok but u can have branch in any way. God who give u wisdom must take you higher than ur desire. My advise is, Don’t Relocate but u can make lagos ur branch thank u

  8. January 29, 2016 at 6:13 am
    Anistus

    Do they need to open a factory in Lagos to establish presence? I think what they need is a good showroom,a service centre and good media presence.

  9. January 29, 2016 at 2:16 pm
    Nwabuisi Innocent

    By Gods grace and infinite mercy, I will one day buy one of the innoson motors. My name sake, God will never allow your industrial drive and revolution in Nigeria die.

    Bravo

  10. January 30, 2016 at 12:04 am
    Akajiugo

    Uche, this is shear myopism.Even some departments in Lagos state is Patronizing this true son of Africa from Igboland.You will encourage them by buying more dealership outlets in Lagos for more visibility.IVM HAS COME TO STAY, PLEASE PATRONIZE IT

  11. February 2, 2016 at 8:03 pm
    chimez

    Innoson does not need factory in Lagos but show room and many service outlets. Does kia has factory in Nigeria?

  12. February 4, 2016 at 6:47 pm
    MD

    IVM is great. Lagos should be consciously de-congested. BUT a mega after sales maintenance and service centre should be in Lagos. ….. my tots.

  13. February 4, 2016 at 9:13 pm
    ROMMY

    WHEN AN HONEST MAN DOES BUSINESS IT SHOWS THAT GOD IS ALIVE .CHIEF INNOCENT CHUKWUMA ,THE OKPUZU OF IGBO LAND STANDS TILL TOMORROW THE MOST HONEST MAN I HAVE SEEN OR WITNESSED IN MY LIFE.I PROCLAIMED AND PROPHESY THAT INNOSON SHALL BE THE RICHEST MAN AMONG HIS MATES JUST BECAUSE THE YOUNG MAN WAS GROWING WITH TRUTH AND HONESTY WHEN HE SERVED ME TO LEARN MOTOR CYCLE TRADE 1978. I REMEMBER THAT I GAVE HIM A BLESSING THAT HE MUST REMAIN VERY RICH AND RICHER AMONG OTHER NKWO NNEWI TRADERS BECAUSE AS THE HIGHEST IMPORTER OF MOTOR CYCLE PARTS AS AT THEN ONLY INNOCENT WAS TELLING ME TRUTH ABOUT POSITION OF MARKET WHEREAS OTHERS WERE TELLING ME LIES.STILL WITH MY BLESSING GOING ON WITH HIM…SKY IS THE LIMIT OF HIS SUCCESS.

  14. February 5, 2016 at 6:21 pm
    Nomso.

    I solely agree with you. Wether the factory is only situated in the SE, it should not be a factor to be considered when it comes to the purchase of a vehicle. We go all out seeking fairly used vehicles from the US in particular spending lots and lots of money so I think a car shop/ outlet in Lagos should do.

  15. February 8, 2016 at 7:49 am
    ugonna williams anoruo

    We are moving forward and higher to the higher ground

  16. February 8, 2016 at 2:18 pm
    FORTUNATUS OGBONNA

    you have to partner with banks to give people options of a year installmental payment.great job though.am happy

  17. February 8, 2016 at 6:46 pm
    Faith Ayegba

    Am so proud of you already….its such a shame our leadership has suffered from acute myopia( in my definition:a medical/psychological situation whereby an individual or a group of people cannot recognize prospects and opportunities right under their nose )& this laudable accomplishment has not been noised abroad… a classical case of misplacement of priorities….you won’t outlive your relevance. Long Live Innoson Motors! Proudly African! Proudly Nigerian!

  18. February 10, 2016 at 11:56 am
    Kwopnan Gutip

    My dream is to drive this car from the dealership to my garage someday. I once bought a shuttle bag with mixed feelings about the exorbitant price, all of a sudden I saw a badge with a green white green flag and an inscription; made in Nigeria, God, I still can’t let go the bag till today. Multiply that feeling a zillion times and you will have an idea of the joy and pride I have of IVM. God bless IVM from crown to common. #NigeriaToMyMarrow

  19. February 10, 2016 at 7:23 pm
    Atiga

    Great things happening in our time. This man is so courageous and I am proud of him. My prayer is to him drive all other products away from our roads and earn us the respect of the world. This another Dangote rising fast in the east. Our government must support him and provide the enabling environment for growth and expansion.

  20. February 11, 2016 at 5:26 pm
    Chukwunweike Aniemeka

    Innoson we are with you. We pray for you. We campaign on all platform that both the govt and individuals patronise you. You’ll only improve, grow, spread, … No going back.

  21. February 11, 2016 at 6:13 pm
    abbafather felix. c (@felixchijioke)

    Keep going my brother, those saboteurs shall receive their punishment by the most high God

  22. February 12, 2016 at 12:55 pm
    chris azu

    Must the brand situated in lagos or west before it is embraced. Manufacturing must be spread through out Nigeria in order to beef economic activities in those areas. Most of the japanese cars manufactured are not located in lagos before they are bought. please, let encorage industrialisation all over

  23. February 16, 2016 at 9:28 am
    chioma obiwulu

    May God bless and keep innoson alive. He is not only good at business but also Good at fulfilling the dreams of less privileged student like me to study their dream course. He is a gift to mankind especially Nigeria as a whole.God bless to sir and may he enlarge you business in all ways. Amen

  24. February 19, 2016 at 1:58 pm
    Jaymes K-zo

    In support of your points 100%. Branding, advertising and finance are needed. Nothing is wrong in seeking for crowd funding or international investors. Anything that will make the prices affordable to the people is highly welcomed. Infact, a means of paying gradually like its done in the western world is also welcomed.

  25. February 19, 2016 at 2:13 pm
    Jaymes K-zo

    I am more than delighted to see this great awakening but there is more work to be done. Adverts, funding through trusted investors worldwide, affordable pricing and a better means of paying especially for those who will like to buy but can’t pay the asking price at once. The target market should include the common people all around the world. Its a competitive market which can only be won with quality service and prices. Africa has the manpower and the natural resources so the prices has to be better than what international companies are providing. Fox and UMu cost almost 11 k euros but one could get a new car at less that price in Europe. So please, work on the prices to capture the market (locally and internationally). Let People buy and export directly to Europe. Its our TIME.

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